February 13, 2017

"Content Is King"—so the infamous 1996 Bill Gate's essay claims. I'll add that this is true when you use content to tell a compelling brand story. In this way, content may be "king," but it is certainly your "key" to generating more leads, growing your business, and le...

January 13, 2017

Imagine, you are a company offering cloud services to other companies. A prospect searches Google for "How do I transition my enterprise data to the cloud." Your company appears in the top search results—the key here—without you paying for the ad space. Better yet, you...

January 10, 2017

In creative writing, there is an adage, "Show, don't tell." This means, describe the visual detail of a scene, so your reader's imagination won't need to work hard or miss what is going on in your story. When you are writing for your brand, the same rule applies. Tell...

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January 10, 2017

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